LET’S GO ESCO!

HERE COMES A NEW CHALLENGER!

I met up with singer Esco Williams a month ago whilst doing work at the Global Entrepreneurship Congress (GEC), and this is what i reported:

Enter, solo artist, Esco Williams. A self professed "Soul Powered Nerd” and the magical owner of a distinct voice that hits erogenous tones with skilful mastery and playful exuberance. 

Esco on the set of his acoustic video shoot - ''Hi Score''
 http://www.youtube.com/watch?v=2DtAVoFLbag

Having already heard of and being a fan of the soulful maestro, when Your Business eZine (YBE) asked me to find out a little bit more about him I jumped at the chance. I didn’t see it as work, rewriting news versus chilling with an upcoming and fresh musical artist was a no contest. In fact, if there was to be a contest it would result in a first round stoppage win for Esco.

I’ve always wanted to speak with an up and comer in the music industry and whether I was prepared enough for him or not I wanted to meet this local and vocal genius. YBE is running a feature on Esco Williams as a follow up to the Global Entrepreneurship Congress (GEC). Monday marked the beginning of a week of celebrations that commend innovation and original thinkers. 

The most significant and appealing difference between Esco and other unsigned artist’s is that he is looking to effectively sell his album before it is released. Through donations on his Pledge Music website he aims to raise enough money to get in to the studio, record his album, have it printed on CD and get it as he puts it ‘’into your ears in no time!’’ 

If this idea isn’t ground breaking enough, he said that 25% of all funds raised afterwards will go to the Make-A-Wish Foundation charity. On his colourful Pledge Music website there is a countdown clock and a percentage number that represents how close he is to hitting the 100% donation target needed to make he’s dream come true. Currently, it is at 67% - I interviewed him yesterday and already this is up by ten! Esco has 23 days left before time runs out. Illuminati folk might think the number 23 is a bad omen, but after he informed us of the amount of support he’s been getting, it’s only a matter of time before he reaches his target.

I was prepared and waiting for Esco in a box shaped confinement that resembled more a music practice room than an office. The place is clean but a bit messy, the bin is full to the top with scrunched up paper but the black leather ‘thinking couch’ looks easy and inviting, the vibe feels right. I hear a ‘knock knock-knock-knock knock knock-knock’ on the door and I know he’s arrived. 

So in walks Esco Williams, fashionably late - only by five minutes, and dripping in swag! The talented vocals teacher as I later found out and Singer/Songwriter looked as if he walked in to a bar to greet his mates. Our embrace was natural; it looked like something from The Fresh Prince of Bel-Air! This was going to be interesting.

The irony is unreal when Esco tells us that this building was the first ever place he and his band practiced music in and more fantastically fitting when he discovers that this was the actual room he remembers doing it in. Esco is as real as it gets, I got the sense that without music things would turn very grey for him, very quickly. Supporting a comic strip tattoo on his right arm it was clear that Esco gave off a totally unique vibe. From his Nintendo belt buckle and fluffy hooded parka to he’s customized trainers, low worn trousers and bright pink and yellow boxers – this is what he was all about. Expressing yourself. 

He recalled that as a fat kid with an afro and a love for comics he would often get looks of bewilderment in the Forbidden Planet store. It’s only when quizzed did people realise this kid new his stuff. Esco emphasised that no matter what the trend is or how people tell you should live, you as an individual have the right to express yourself, be it through music, speech or the way you dress.

Esco's vocals dig deep into the souls of listeners providing a rich R’n’b/Soul experience from a different perspective. Since creeping into music at 17years old, the mild mannered Liverpool geek has made a lot of noise and it can only get louder.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Esco is living this out, he’s doing it and without doubt he is set in no time to be on the lips of every music fan in the know. 

He’s going to make it big and everybody should get behind him!

Fans and readers of this story will like to know that Esco has since reached his target and i am looking to do another interview and catch up with him soon, to find out what's next! Hold tite for ''Esco - it's only just begun!''

COMING SOON!